MeMeraki is India’s first ‘culture-tech’ platform using technology to unlock sustainable artisan livelihoods. They are on an ambitious mission to digitise over 3000 heritage crafts and skills of artisan-creators across India by creating online and offline experiences for the new-age consumer; these include live workshops and masterclasses by artisans, research-led storytelling and art-based lifestyle products. Most art and craft forms are traditionally passed down from generation to generation. MeMeraki formalises this intellectual and cultural capital by not only enabling traditional folk artists and artisans to become digital creators and educators but also exposing consumers to the intrinsic value of Indian craftsmanship. Their platform also serves as a new channel of revenue for artisans, helping them to receive both fair compensation and recognition for their work and knowledge.

To date, they have conducted 700+ live, paid, art workshops, seeing participation from 16,000 people, and in the last financial year alone have raised ₹50 lakhs ($62,500) for their artisans. 50% of MeMeraki’s revenue flows back to the artisans.

MeMeraki’s decentralised approach champions co-creation and has empowered 200+ artists specialising in 70 different art forms from around the country, resulting in a 50% increase in their income.

Their content-driven commerce approach of creating well-produced, pre-recorded masterclasses of diverse arts and crafts of India has been instrumental in building a brand that sparks customer interest and drives conversion. Some of MeMeraki’s videos have garnered more than 3 million views, creating awareness and generating demand for artisans’ work. Their 16,000+ strong Patron community regularly attends workshops, paving the way for cultural appreciation with the commercial benefits of the same flowing back to the artisans.